Note From Jon

Adieu.

Monday, October 20, 2008

Now THAT's a Better Bag!

They're back! My blog post about the demise of the Whole Foods retro bags looks like it was thankfully premature. Not only did Whole Foods return to my favorite style of reusable bags after nearly a year, they actually improved them! While retaining the look and feel of the original retro bags, the new Better Banana bag is made of 100% recycled materials. The cool new black background is also a welcome change from the perky Apple "Better" bag that caused me to launch into this subject in the first place. The new look got favorable comments from both the men and women in my focus group—by which I mean my friends who were over when I got home and found the bag that Jeffrey had brought me. While the color is different, the great graphic design is back, and the size of the bag (and most importantly, the straps) exactly match the previous retro bags. For me the long stretchy straps are the key because they stay firmly planted on my shoulder, and are long enough to turn the bag into a backpack—as I jokingly did while getting lined up for my Century bike ride, and then found I needed to do when I had a bag of clothes to bike across town last week.

See the new bag really would have matched my black and yellow bike kit for the ride! Alright, that's getting carried away and I'm even scaring myself now for noticing that, but thanks to Jeffrey for bringing me the new bag, and thanks to my favorite reusable bag designer "Anonymous" for designing these great bags (and posting comments about them here!), and to Whole Foods for continuing to provide the best line of reusable bags!

4 comments:

elizabeth said...

I always liked the whole foods bags, but I never got the full *appeal* until I read your blog. You are top banana in my book!

Rocky said...

I think the bags are punny.

baglady207 said...

Are you sure that these bags are 100% "recycled" and not 100% "recyclable"? I didn't think it was possible to make something out of more than 85% recycl-ED material. Not trying to be difficult, just curious and can't find info on this bag at Whole Foods. These two words are often confused and yet they have very different meanings...

Jon said...

I double-checked and there is a logo on the bag which claims that it is made from 100% recycled materials. Not sure if that is post-consumer materials or not, but they definitely state recycled as opposed to recyclable on the bags. Not sure if that is related to the color change to black or not.